There are few emerging artist as polarizing as It's Nique. He's been pushing his own boundaries, and that of hip-hop/rap in general with each new release lately. It's Nique's artistic approach can come across as inspiring or infuriating, but it’s also proved undoubtedly successful. But regardless of how you feel about him, It's Nique has an unmistakable presence which makes him an essential element to the independent music genre. Having formed a diamond out of coal from his beginnings in upstate New York. He's been methodically building and crafting a brand that is treated as a lifestyle, not a label for the past decade. This move has not only been fruitful but has helped spawn numerous other business ventures. Are you asking yourself, who the fuck is It's Nique? A simple google search will change that or simply browse around the site. The catalog is not only quite extensive but extremely diverse. Go see for yourselves, also make sure to follow us on Instagram @OnMyOwnEnterprises for the latest OnMyOwn content.

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Below are the latest videos he's released in 2019.